Key takeaways
- A complete Google Business Profile helps local clients find your practice.
- Accurate hours, services and contact info build trust.
- Answering calls quickly turns profile views into booked appointments.
When someone searches “therapist near me” or “doctor’s office near me,” Google often shows a map with local profiles first. A complete Google Business Profile helps your practice appear there and look trustworthy. Here is what to set up and keep updated.
What Should Your Profile Include?
- Your practice name exactly as it appears on your website
- Phone number and website link
- Hours, including any telehealth-only hours
- Services and specialties
- Real photos of your office or team
Should Telehealth-Only Practices Have a Profile?
Google has rules about which businesses can show an address. If you see clients only online, review Google’s guidelines and consider listing a service area instead of a street address.
How Should You Handle Reviews?
Reviews can help, but be careful with privacy. Never confirm someone is a client in a public reply. A short, general thank-you is safest. See our HIPAA basics.
How Do You Turn Profile Views Into Appointments?
Many people tap “Call” right from the profile. If no one answers, they move on. A live answer is what turns a search into a booked first session. Read What Missed Calls Really Cost Your Private Practice.
How Often Should You Update It?
- Update hours before holidays
- Add new services when you offer them
- Post an update or photo every few weeks
Frequently Asked Questions
Is a Google Business Profile free?
Yes, creating and managing a profile is free.
Can I reply to reviews from clients?
Yes, but keep replies general and never confirm that the reviewer is a client.
Why is my practice not showing on Google Maps?
Common reasons include an unverified profile, incomplete details or a mismatch with your website. Check each item above.
Can Mindful Receptionists answer calls from my Google profile?
Yes. Calls from your profile ring to your practice line, and we answer them in your practice name.
Let Mindful Receptionists Help
Turn more searches into booked sessions. See our services, learn what sets us apart, or book a free consultation.